Programme
- Know more about the history of perfumery throughout the centuries
- Learn more about the perfume’s role and evolution
- Learn how to use essentials items, stories and anecdotes to talk about a perfume
- The extraction and obtaining techniques : natural and synthetic raw materials.
- The raw materials classification
- The perfume classification
- The perfumery market in France
- Marketing basics : the developing steps of a perfume
- Ending clichés about perfumery
- To experiment descriptive strategies so that participants know how to talk about a perfume
- What are the descriptive strategies :
- Describe an odor as a story
- Writing workshop
- How to apply olfactive expertise to perfumes
- How to memorize and describe a perfume
Live online class
LMS platform
Online quizz